BLU

CHAPTER ONE

BLU

BLU comes from my dad, who taught me that being yourself is strength.

We all face pressure to fit in or toughen up.

BLU is for the ones who refuse to be shaped by the world.

BEHIND THE DESIGN

BLU EDITION

The design is what you see.

The story is what you feel.

WHY BLU EXISTS

THE UNTOLD STORY

We carry what shapes us.

Some reminders belong on the wrist.

MADE WEARABLE

WHY IT BECAME A BRACELET

It started as a story.

It became something you could wear.

THE FINAL PRODUCT